KEEN is now in partnership with the Jerry Garcia family. A limited collaboration was announced with the motif of two artworks by Jerry Garcia.
WHY KEEN × JERRY GARCIA?
Jerry Garcia's music conveys the “sense of unity” that people share experiences with and the importance of community. KEEN also connects people and does the right thing, a common value with him. Founded with a vision, KEEN's mission is to inspire people and nurture love in the world, and there is no better partnership than this. Jerry Garcia and KEEN have two values. We see it as an alliance that fuses and makes a difference.” Eric Burbank, Chief Brand Officer, KEEN US
Today is where it is difficult for negative emotions to disappear. Jerry Garcia's family and KEEN hope that people will make positive changes and devote their “Vote Love” to choosing something every day.
VOICE UP WHAT YOU BELIEVE IN AND WHAT YOU VALUE
“It's very important to say what you believe in and what you value!” says Trixie Garcia of the Garcia family. “We, the Jerry Garcia family, are united with KEEN. We are sympathetic to its values, social activities, and KEEN's continuing eco-conscious manufacturing. Making this world a better world I am excited to collaborate with KEEN.
ARTWORK BY JERRY GARCIA
This collaboration features the artworks “New York at Night” and “Banyan Tree” by Jerry Garcia, who has demonstrated talent in art. Developed by KEEN's major iconic model UNEEK.
SPECIAL PACKAGE FULL OF JERRY
The shoe package also reflects Jerry Garcia's work. His work "FISH" was printed on the surface of the shoe box, and "TIGER" was printed on the back of the box. The paper that wraps the shoes has his right hand print, which is his identity, and a special package that pays attention to every detail.