KEEN EFFECT

OUR VALUES IN MOTION

Quality, Integrity, Health, Caring, and Pioneering—everything we do is driven by these

values and helping create a better world as a business for good.

CONSCIOUSLY CREATED

Making shoes has an impact on the environment. And we are dedicated to finding ways to minimize that impact and push beyond industry standards. By rethinking and reworking things in our supply chain, every step forward is a step in the right direction.

BETTER TAKES ACTION

We believe in speaking up and taking a stand for the things we care about, and using our voice as a business to help others do the same. By developing partnerships and encouraging our fans to take action, we hope to protect and preserve the places where we live, work, and play.

DOING GOOD. TOGETHER.

We may be small, but we believe we can make a big impact when we work together by supporting non-profit partners on causes that align with our values. Walking the walk since 2003, we’ve donated over $18 million in cash and product donations to those who need it most.

CONSCIOUSLY CREATED FOR A BETTER PLANET

Every product has an impact. And we’re on a path to lighten it. It’s a long journey, and
we are definitely not there yet, but our team of difference-makers is dedicated
to better. Better technologies for performance on the trail, better leather from

our tanneries, and a better future for the next generation.

 Perfluorinated Chemicals (PFCs) are commonly used to repel water on outdoor gear. But these compounds are suspected carcinogens and degrade very slowly in the environment, so we’ve switched to alternative chemistry that’s safe and performs just as well. Today, we are over 95% PFC-free. Tanning leather is a dirty process. That’s why we source our hides from Leather Working Group-certified tanneries that use processes to reduce chemical use and the impact on our watersheds. We’ve turned to nature to eliminate pesticides and biocides from going into the environment. Our footbeds are infused with probiotic technology that naturally breaks down odor in sweat without heavy metals or hazardous chemicals.