Our Purpose

KEEN BRAND VALUES

We are committed to putting our values in motion. From the products we make, to the

actions we take, we inspire ourselves and others to live and work

monumental every day.

QUALITY

We create quality products, services, and brand experiences in everything we do.

INTEGRITY

We build trust through our products, our actions, and our relationships.

HEALTH

We believe healthy living starts with products that promote a healthy lifestyle.

CARING

We strive to reduce our impact on the environment, protect the places where we play, and give back to communities in need.

PIONEERING

We look for innovative and resourceful ways to do things and have fun along the way.

THE KEEN EFFECT : VALUES IN MOTION

As a brand born for life outside, we feel a responsibility to protect

and conserve the places where we live, play, and work.

SINCE WE WERE BORN IN 2003, WE'VE DONATED MORE THAN
$15 MILLION TO NONPROFIT ORGANIZATIONS AND
CAUSES AROUND THE WORLD. AND WE'RE JUST GETTING STARTED.

We seek to be a change engine for good business, as cause-leaders and difference-makers in an

unapologetic pursuit of our values. We are working to leave the world a better place than we found it. We

approach this three basic ways: 1) Giving Back, 2) Taking Action, and 3) Reducing Our Impact.

KEEN EFFECT PRIORITIES

GIVING BACK

Our Giving Back efforts always begin with the end in mind. We use the power of our global business to support local causes that align with our values. This means supporting grassroots nonprofit partners around the world through grant-making, board service, and shoe donations.

TAKING ACTION

We activate communities to protect and preserve the places where we all live, work, and play. We advocate for our shared interests by growing and fostering the next generation of planet stewards.

REDUCING IMPACT

We seek to elevate transparency in our business practices and to innovate within how we manufacture our products. Our goal is to exceed the highest levels of social and environmental standards. While there may not be a clear finish line, we commit ourselves daily to taking steps in the right direction.