Since we started making shoes in 2003, we’ve been a different kind of company. We’ve always believed that as shoemakers we could be difference-makers, too.

By leading with our values, bucking trends, and just being our quirky selves, we’ve been able to blaze trails in footwear design—but also in environmental advocacy and manufacturing practices, at a time when leadership by example has never been more critical.

We have a phrase that sums up our approach and the journey we’ve been on: Consciously Created. It’s about being obsessively aware of our effect on the planet and, as a result, being conscious of every choice we make.